How to Add Music to Instagram Stories

Instagram popularly known as IG or Insta is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. Instagram Stories is one of the popular feature that allows you Read more about How to Add Music to Instagram Stories[…]

YouTube Masthead on CPM

In 2006, YouTube was the second-largest acquisition of Google. Created by PayPal employees, later acquired by Google this platform has now more than 1 billion users. It is available in 70+ countries and 60+ languages and offers rich content from all over the world. What is YouTube Masthead? YouTube Masthead, a video format that appears Read more about YouTube Masthead on CPM[…]

Role of Landing Page in PPC

Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads. The first Read more about Role of Landing Page in PPC[…]

Things to avoid while running Product Listing Ads (PLA)

What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they: Feature a product image Are tailored towards products and product categories Google Product Read more about Things to avoid while running Product Listing Ads (PLA)[…]

How to create a Kickass YouTube description

Are you giving your YouTube Channel the best shot? You create great content no doubt, editing it until it is perfect. Your titles are precise yet beguiling. Your tags are correct. So, what is it that is hindering your views? The answer is Description box. Description like the title is an important marketing tool for Read more about How to create a Kickass YouTube description[…]

PPC Poems

We love Pay Per Click (PPC) ads. The ease with which a business can get going on the different PPC mediums is something that talks of not only business agility that is required in the modern world, but also of ability to target high intent customers. Having said that, here is something on the lighter Read more about PPC Poems[…]

Scripting in Google AdWords

Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The Read more about Scripting in Google AdWords[…]

Using Intelligence reports in Google Analytics

It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have Read more about Using Intelligence reports in Google Analytics[…]

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters Read more about Data anomalies in Search Console[…]

Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of Read more about Importance of Context in Analyzing data[…]