YouTube Masthead on CPM

In 2006, YouTube was the second-largest acquisition of Google. Created by PayPal employees, later acquired by Google this platform has now more than 1 billion users. It is available in 70+ countries and 60+ languages and offers rich content from all over the world. What is YouTube Masthead? YouTube Masthead, a video format that appears Read more about YouTube Masthead on CPM[…]

landing page

Role of Landing Page in PPC

Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads.¬† The first Read more about Role of Landing Page in PPC[…]

List of Products

Things to avoid while running Product Listing Ads (PLA)

What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they: ¬†Feature a product image Are tailored towards products and product categories Google Product Read more about Things to avoid while running Product Listing Ads (PLA)[…]

Scripting in Google AdWords

Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The Read more about Scripting in Google AdWords[…]