YouTube Masthead on CPM

In 2006, YouTube was the second-largest acquisition of Google. Created by PayPal employees, later acquired by Google this platform has now more than 1 billion users. It is available in 70+ countries and 60+ languages and offers rich content from all over the world.

What is YouTube Masthead?

YouTube Masthead, a video format that appears at the top of the YouTube Home feed on mobile and desktop.

Earlier, the Masthead was reserved by one advertiser per country on a cost-per-day (CPD) basis. Today Google Ads are experimenting another way to buy aimed at expanding the opportunity on the most prominent ad spot on the YouTube Home feed.

masthead screenshot

They recently rolled out YouTube Mastheads on CPM (cost-per-thousand) buying. It is now available globally for all advertisers. A great way to take advantage of a video format that appears at the top of the YouTube Home feed on mobile and desktop.

the news was first announced on Twitter followed by an email newsletter to all channel partners regarding this beta-tested platform finally available on a CPM basis.

 

youtube masthead on cpm

 

Premium placement on the YouTube Home feed – guaranteed reach and the flexibility of CPM buying, all brands must grab this opportunity to drive impact with the Masthead.

YouTube also has a preview feature for Masthead – you can preview your content before placement. A fantastic way to make sure all brands grab their share of visibility on YouTube. Reach out to us we can assist you to set this up!

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