Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads. The first Read more about Role of Landing Page in PPC[…]
What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they: Feature a product image Are tailored towards products and product categories Google Product Read more about Things to avoid while running Product Listing Ads (PLA)[…]
March has been an exciting month so far, with multiple speaking opportunities both for 13 Llama Studio and me. On the 1st of March, I was invited to speak at the Pune Digital Marketers Meetup. In case, if you are in Pune and are working in this exponentially growing industry, then this is one meetup which Read more about Notes from Pune Digital Marketers Meetup[…]
Today a comment by Analytics guru – Avinash Kaushik made me to pause and take a re-look at my perspective on Conversion Rate Optimization (CRO). What is Conversion Rate Optimization? Conversion Rate Optimization is the science behind increasing the conversion rate of the pages of a website. Let’s say that you are running an Adwords Read more about Conversion Rate Optimization in the Longer Run[…]
Google has started protecting signed in users by not reporting their search terms, instead we see a (not provided). People have written this off saying that the number is insignificant, in fact you can make use of this nifty little Custom Report to check the impact of how many searches are not reported to you. Read more about Demystifying (not provided) Keywords[…]