Importance of Context in Analyzing data

Posted on June 18, 2017February 23, 2019 by Prasad

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of Read more about Importance of Context in Analyzing data[…]

Shifting to _utmz from _ga

Posted on June 4, 2017February 23, 2019 by Prasad

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that Read more about Shifting to _utmz from _ga[…]