Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads. The first Read more about Role of Landing Page in PPC[…]
What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they: Feature a product image Are tailored towards products and product categories Google Product Read more about Things to avoid while running Product Listing Ads (PLA)[…]
We love Pay Per Click (PPC) ads. The ease with which a business can get going on the different PPC mediums is something that talks of not only business agility that is required in the modern world, but also of ability to target high intent customers. Having said that, here is something on the lighter Read more about PPC Poems[…]
Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The Read more about Scripting in Google AdWords[…]