landing page

Role of Landing Page in PPC

Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads.¬† The first metric we observe is the conversion rate of the website. 80% of sites have a… Read More »Role of Landing Page in PPC
List of Products

Things to avoid while running Product Listing Ads (PLA)

What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they: ¬†Feature a product image Are tailored towards products and product categories Google Product Listing ads are the bread and butter of any well optimized Google AdWords campaign for… Read More »Things to avoid while running Product Listing Ads (PLA)

PPC Poems

  • by
We love Pay Per Click (PPC) ads. The ease with which a business can get going on the different PPC mediums is something that talks of not only business agility that is required in the modern world, but also of ability to target high intent customers. Having said that, here is something on the lighter side. A series of poems that one of our team has cooked up! Snehal, who… Read More »PPC Poems

Scripting in Google AdWords

  • by
Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The conferences were being conducted to showcase some of those features. One of the event partners… Read More »Scripting in Google AdWords