Conversion Rate Optimization in the Longer Run

Posted on July 31, 2013January 10, 2018 by Prasad

Today a comment by Analytics guru – Avinash Kaushik made me to pause and take a re-look at my perspective on Conversion Rate Optimization (CRO). What is Conversion Rate Optimization? Conversion Rate Optimization is the science behind increasing the conversion rate of the pages of a website. Let’s say that you are running an Adwords Read more about Conversion Rate Optimization in the Longer Run[…]

Understanding the __utmz Google Analytics Cookie

Posted on January 6, 2013February 23, 2019 by Prasad

Google Analytics does tracking by using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get Read more about Understanding the __utmz Google Analytics Cookie[…]