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web analytics Archives - 13 Llama Interactive

Shifting to _utmz from _ga

Posted on June 4, 2017February 23, 2019 by Prasad

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that Read more about Shifting to _utmz from _ga[…]

5 Ways to use Audience Interests in Google Analytics

Posted on November 12, 2013February 23, 2019 by Prasad

Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they Read more about 5 Ways to use Audience Interests in Google Analytics[…]