Shifting to _utmz from _ga

Posted on June 4, 2017February 23, 2019 by Prasad

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that Read more about Shifting to _utmz from _ga[…]

Understanding the __utmz Google Analytics Cookie

Posted on January 6, 2013February 23, 2019 by Prasad

Google Analytics does tracking by using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get Read more about Understanding the __utmz Google Analytics Cookie[…]