Year of Analytics

2018, the year of numbers

I have been talking about data and analytics for quite some time now. So much so that, I have shifted from doing development as a service (at 13 Llama Studio), to agency as a service (at 13 Llama Interactive). The reason behind this was to capitalise on my love for data analysis and build an Read more about 2018, the year of numbers[…]

Using Intelligence reports in Google Analytics

It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have Read more about Using Intelligence reports in Google Analytics[…]

Importance of Context in Analyzing data

Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of Read more about Importance of Context in Analyzing data[…]

Shifting to _utmz from _ga

Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that Read more about Shifting to _utmz from _ga[…]

Using Data Studio to create beautiful Reports

In the month of November 2016, Data Studio was made available for all users in India. The product was launched quite some time back, however, it was only accessible in the US and for premium Google Analytics 360 users. However, as of today, anyone can use Google Data Studio to create dazzling reports that can Read more about Using Data Studio to create beautiful Reports[…]

5 Ways to use Audience Interests in Google Analytics

Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they Read more about 5 Ways to use Audience Interests in Google Analytics[…]

Custom Reporting in Google Analytics

Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on adding more and more awesome features every year. Especially after the acquisition of the Urchin tracker system, GA has been the de facto analytics system for all websites. Of Read more about Custom Reporting in Google Analytics[…]