Google Analytics

Using Intelligence reports in Google Analytics

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It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have evolved the product so as to give the free tier users a taste of what… Read More »Using Intelligence reports in Google Analytics

Importance of Context in Analyzing data

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Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of this was that the feedback data was an objective metric. Objective metric for Subjective behavior… Read More »Importance of Context in Analyzing data

Shifting to _utmz from _ga

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Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that system over a period of time. As I have seen this product evolve, and many… Read More »Shifting to _utmz from _ga

Using Data Studio to create beautiful Reports

In the month of November 2016, Data Studio was made available for all users in India. The product was launched quite some time back, however, it was only accessible in the US and for premium Google Analytics 360 users. However, as of today, anyone can use Google Data Studio to create dazzling reports that can be shared with teams and clients. So how does one go about creating awesome reports?… Read More »Using Data Studio to create beautiful Reports

Notes from 24 ADP

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The first week of June saw the third year of 24 ADP, a Digital Marketer’s Conference in Pune. For the second time, I was asked to be a speaker at the session. This time instead, I decided to speak on Advanced Google Analytics. My notes from the Session – Google Analytics Scripting for 24 ADP from Prasad Ajinkya

5 Ways to use Audience Interests in Google Analytics

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Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they going to like. For those of you who haven’t enabled Audience Interest yet, here is… Read More »5 Ways to use Audience Interests in Google Analytics

The Sunday Dip

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If you are running a regularly update site over the past year or so (or like me for more than 5 years), then you would be taking a look at Google Analytics every now and then to see how is the traffic on your site doing.Read More »The Sunday Dip

Custom Reporting in Google Analytics

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Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on adding more and more awesome features every year. Especially after the acquisition of the Urchin tracker system, GA has been the de facto analytics system for all websites. Of course for the more seasoned people out there who cannot get their exact set of… Read More »Custom Reporting in Google Analytics