Brief Rock N Shop is a fashion portal that caters of high net-worth individuals by offering the top brands in fashion. The portal was made in Magento, but during the product evolution of the site, the core of the Magento engine was changed and thus the site was incompatible to work with most of the Read more about Rock N Shop[…]
It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have Read more about Using Intelligence reports in Google Analytics[…]
Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of Read more about Importance of Context in Analyzing data[…]
Some years back I had written about the __utmz cookie that Google Analytics uses to identify source attribution for visitors. If you are interested in reading that post, click here on Understanding the __utmz cookie. Google evolves beyond Urchin Google Analytics is based on the Urchin tracking management system and has been improving on that Read more about Shifting to _utmz from _ga[…]
Almost all blogs / content based websites use some format of web analytics or the other. This post is for those folks who are running content focused sites and need cues from Google Analytics data on what to write.
Google Analytics updated their UI and offered a new feature for all the free users. This lets a site owner see the interests of the site’s audience. What this means, is that from now on you can actually track what kind of an audience is viewing your site, and what kind of content are they Read more about 5 Ways to use Audience Interests in Google Analytics[…]
Google Analytics is a tool which often amazes me. It contains so many features packed into it that it would take years simply to understand and appreciate all of them! One such feature which I do not see being used as much as it should be is the Annotations tool within Google Analytics. What are Read more about Why should you use Annotations in Google Analytics?[…]
Google Analytics does tracking by using the urchin tracking cookies. In case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get Read more about Understanding the __utmz Google Analytics Cookie[…]