Demystifying (not provided) Keywords

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Google has started protecting signed in users by not reporting their search terms, instead we see a (not provided). People have written this off saying that the number is insignificant, in fact you can make use of this nifty little Custom Report to check the impact of how many searches are not reported to you. Over a period of time, it has grown to be a huge 39% of the… Read More »Demystifying (not provided) Keywords

Understanding the __utmz Google Analytics Cookie

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Google Analytics does tracking by using the urchin tracking cookies.┬áIn case if you do not know what are HTTP Cookies, then you need to start reading some of these articles that I am linking to!! They can give the crunch to your digital marketing initiatives. Do bear with me through this post, I will get a bit technical. In case if you do understand a bit of PHP, you will… Read More »Understanding the __utmz Google Analytics Cookie

Custom Reporting in Google Analytics

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Google Analytics rolled out more than 5 years back, and it has been rocking ever since. The first free enterprise class analytics seemed to keep on adding more and more awesome features every year. Especially after the acquisition of the Urchin tracker system, GA has been the de facto analytics system for all websites. Of course for the more seasoned people out there who cannot get their exact set of… Read More »Custom Reporting in Google Analytics