instagram music

How to Add Music to Instagram Stories

Instagram popularly known as IG or Insta is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS. The app allows users to upload photos and videos to the service, which can be edited with various filters, and organized with tags and location information. Instagram Stories is one of the popular feature that allows you to share a series of images and videos for 24 hours. You can customise your… Read More »How to Add Music to Instagram Stories

YouTube Masthead on CPM

In 2006, YouTube was the second-largest acquisition of Google. Created by PayPal employees, later acquired by Google this platform has now more than 1 billion users. It is available in 70+ countries and 60+ languages and offers rich content from all over the world. What is YouTube Masthead? YouTube Masthead, a video format that appears at the top of the YouTube Home feed on mobile and desktop. Earlier, the Masthead… Read More »YouTube Masthead on CPM

landing page

Role of Landing Page in PPC

Online presence of any product or service has become mandatory to reach a wider audience. This begins with launching a responsive website which provides all the information for the user. But is this website enough for running PPC campaign? Very often we have encountered clients reaching out to us for increasing their sales/leads.  The first metric we observe is the conversion rate of the website. 80% of sites have a… Read More »Role of Landing Page in PPC

List of Products

Things to avoid while running Product Listing Ads (PLA)

What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they:  Feature a product image Are tailored towards products and product categories Google Product Listing ads are the bread and butter of any well optimized Google AdWords campaign for… Read More »Things to avoid while running Product Listing Ads (PLA)

How to create a Kickass YouTube description

Are you giving your YouTube Channel the best shot? You create great content no doubt, editing it until it is perfect. Your titles are precise yet beguiling. Your tags are correct. So, what is it that is hindering your views? The answer is Description box. Description like the title is an important marketing tool for your video. Not only does it help the viewer to decide whether to watch your… Read More »How to create a Kickass YouTube description

PPC Poems

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We love Pay Per Click (PPC) ads. The ease with which a business can get going on the different PPC mediums is something that talks of not only business agility that is required in the modern world, but also of ability to target high intent customers. Having said that, here is something on the lighter side. A series of poems that one of our team has cooked up! Snehal, who… Read More »PPC Poems

Scripting in Google AdWords

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Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The conferences were being conducted to showcase some of those features. One of the event partners… Read More »Scripting in Google AdWords

Using Intelligence reports in Google Analytics

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It’s always a pleasure to use a product that keeps evolving. The possibility of discovering a new feature that’s been recently launched, and the happiness of seeing the applications of that new feature is what keeps me coming back to the product. Google Analytics is one such product for me. Slowly and steadily, they have evolved the product so as to give the free tier users a taste of what… Read More »Using Intelligence reports in Google Analytics

Data anomalies in Search Console

In the past 5-6 years or so, a lot of online businesses, especially the ones who are hungry for growth have relied on organic traffic as one of their key sources. Now growth could mean an increase in pure numbers (traffic, sessions, users) … or it could mean an increase in more tangible business parameters (revenues, profits). One of the things that I have learnt is that depending on which success… Read More »Data anomalies in Search Console

Importance of Context in Analyzing data

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Recently, I was analyzing some user generated data in a mobile app. The app was sending content on specific categories to a niche audience, and at the end of each content piece, there was a simple 5 star rating feedback for users to rate the piece. The assumption that the design team who thought of this was that the feedback data was an objective metric. Objective metric for Subjective behavior… Read More »Importance of Context in Analyzing data