One Step Up

Brief One Step Up Educational Services Pvt. Ltd. helps children from 9th to 12th class find their true professional calling. They do this via classroom based career counselling workshops and assessments. Their modus operandi was to partner with schools and then keep conducting these workshops as per the schedule of the school’s timings. The firm Read more about One Step Up[…]

List of Products

Things to avoid while running Product Listing Ads (PLA)

What are Product Listing Ads? Product Listing Ads(PLA) are cost per click (CPC) ads which online merchants purchase through AdWords. These ads appear on Google Search pages to the top and left of results. Product Listing Ads are most distinguishable as they:  Feature a product image Are tailored towards products and product categories Google Product Read more about Things to avoid while running Product Listing Ads (PLA)[…]

Scripting in Google AdWords

Last week, I had the good fortune to be invited as a speaker at one of SEMrush’s conferences in Pune. In case if you do not know SEMrush – do check this tool out, it’s one of the best tools out there when it comes to doing keyword research for both organic and paid. The Read more about Scripting in Google AdWords[…]